Little Miss Drama

A look inside Prada’s timeless exhibition at Harrods

on May 3, 2014

Source: Arabian Business

The retrospective Prada exhibition will take place exclusively at Qatar-owned Harrods throughout May.

Image

Throughout the month of May, the Prada “takeover” of Qatar’s Harrods will include a retrospective exhibition developed exclusively for the luxury department store. The showcase will catalog the multifaceted activities of the powerhouse – from fashion and accessories to architecture and cinema.

Image

The month-long celebration of the brand which includes 40 window displays, a pop-up store, multiple screen displays, and a Marchesi café.

Image

The exhibition titled “Pradasphere” traces the company’s multivalent obsessions—from fashion and accessories to art, architecture, cinema, sport and beyond.

Image

Housed on the Fourth Floor of Harrods, Pradasphere is a collection of archival objects arranged to reveal the complex, often intertwined obsessions of Prada, from fashion and accessories to art, architecture, film, and culture.

Image

Pradasphere’s core ideas—beauty, taste, embellishment, gender, vanity, and power— are repeatedly reworked through diverse channels.

Image

The six towering showcases combine ensembles from multiple collections to demonstrate the recurrent concepts present in the products. In addition, the exhibition includes: heritage items from the Prada archives; shoes and bags from past collections organised by theme.

Image

A Prada history wall that links the design collections with all of the extracurricular projects, from Fondazione Prada to Luna Rossa; a screening room presenting short films from directors such as Roman Polanski, Wes Anderson, Ridley Scott, and Yang Fudong; architectural projects from Rem Koolhaas/oma and Herzog & de Meuron; and a library of publications, both physical and digital.

Image

A private lounge is adjacent to the exhibition space. The walls and ceiling of the intimate room are wrapped entirely in deep green velvet that matches the Clover Leaf sofas—a revival of Verner Panton’s modern classic reproduced exclusively for Prada—that furnish the space.

Image

The 130m2 Prada pop-up store features an iconic black-and-white-chequered marble floor, slim polished-steel and crystal display shelves, black marble portals, steel and crystal display counters, and lilac velvet ottomans. The boutique showcases women’s leather goods, accessories, jewellery and eyewear.

Image

Harrods’ windows represent Prada’s multifaceted identity. The hybrid approach is evident in the recurrent themes and motifs combined in each tableau.

Image

The windows serve as an index of classic store elements, from marble floors to green ‘sponge’ walls. The windows also reference Prada’s contributions to popular culture, art, architecture, and film, revealing the complexity of the company’s approach to fashion.

Image

Directly alongside the Pradasphere exhibition, is the Marchesi café, patisserie, and restaurant. Marchesi is a legendary Milanese patisserie founded in 1824, renowned for its wide range of pastries, chocolates, and Panettone, the traditional Milanese Christmas cake.

Image

The original architecture of the balcony room, with its exquisite boiserie and subtle lighting, has been preserved for the temporary café. The wallpaper covering the bar counter features exact replicas of the details and decorations found at the original Marchesi patisserie, and the bar mirrors display images of its early 20th-century.

Image

Opposite the bar, a wall with mirrors and crystal-lined alcoves presents a selection of Marchesi products and a display of boxed delicacies.

Image

Pradasphere at Harrods is a collaboration between Prada and 2×4 New York and will be open from May 2 – 29, 2014 at the famous Knightsbridge store.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Charlotte Farhan Art - Creating Change

Visual Artist, Published Illustrator, Writer, Editor, Activist and Managing Director of ASLI non-profit

A Tourist, A Traveler and A Lover of Art

I always believe that if you've experienced something extraordinary, you have no right to keep it to yourself. Paola Nazario

Monsoon Breeze

Homely Thoughts and Arabian Dreams

Some Good Eats

Eat and don't worry about it

kelzbelzphotography

My journey - The good, bad and the ugly

MIRAGE

Reality is merely an illusion, albeit a persistent one. So get a few laughs and do the best you can. Don't have an ideal to work for. That's like riding towards the mirage of a lake.

Kumpulan Kata-kata Sedih, Kata Bijak, Kata Cinta, serta berbagi kata yang baru terupdate

Kumpulan Kata-kata Sedih, Kata Bijak, Kata Kata Cinta, Kata Ucapan, dan berbagi kata hanya untuk kesenangan

MuseBoxx

Space to Create

%d bloggers like this: